What is 3:11?

On November 18, 2007 I ran my first marathon.  With this challenge, I set a goal to raise $10,000 for charity.  I quickly realized that in order to raise the money I needed a gimmick, something catchy that would get people excited.  Under 3:11 was the answer.

My friends and family thought aiming for that time for a first marathon was CRAZY.  They were partially right, but I’ve always tried to AIM BIG.  Under 3:11, the designated qualifying time of males (ages 18-34) for the Boston Marathon, was HUGE.

The idea caught on and a site that was intended for family and friends got over 10,000 hits.  By the end, over $15,000 was raised and a movement was born.

Benjamin Gross
bhgross@gmail.com

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